Abstract Summary
The continuous increase of urban population and trend towards urban sprawl in European cities have introduced a change in mobility patterns. In the digital age, real-time information travel planners become a key enabler of travel behaviour change, and can be applied for encouraging more sustainable habits. This paper explores the motivational drivers underlying the adoption and use of these Smart Mobility solutions. Since end-users expectations are particularly important for achieving the most successful design of travel planning applications, an ad-hoc travellers survey is designed and carried out in the metropolitan area of Madrid (Spain). The assessment methodology used by the research Principal Component Analysis is proposed as a replicable step-by-step procedure. The innovative contribution of this research is the consideration of three different categories of travellers according to the origin and destination points of their most frequent trips. Our results highlight the different needs of each group of travellers, but also point out their common motivations: the need of user-friendly devices, the need for control and their environmental awareness. In contrast to previous literature, this study does not identify privacy and security concerns as significant latent constructs.
